Jalen Green of the Manila, Philippine-Houston Rockets is the new investor and ambassador for the East Asia Super League (EASL).
The league on Thursday officially announced the 20-year-old Phil-American Guard as the latest ambassador for the Asian Premier Basketball League, along with former NBA players Baron Davis, Meta World Peace and Shane Batier.
Green made NBA history as the most selected Asian American player in the league during the 2021 draft (No. 2 overall), making him the third player after Jordan Clarkson and Raymond Townsend.
The high-flying 6-foot-4 guard is one of the most influential athletes in the sport today, especially in the Philippines where his mother came from. He has become a global symbol of basketball and has already made a tremendous impact on the development of the sport.
The green EASL will remain active in digital content and activation will proceed.
The content produced with Green will give a deep and authentic look to her daily life by focusing on her Asian heritage, NBA journey, fashion and much more.
Since focusing on digital marketing in 2020, EASL has teamed up with more than 100 players and influencers, creating content that has reached more than 430 million and created more than 200 million video games.
EASL, which has a ten-year contract with world basketball governing body Fiba, will bring together the top eight teams in Asia in the region’s top leagues each week to compete for the 1 million prize.
It aims to be one of the top three leagues in the world by 2025 in terms of audience size and commercial revenue.
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