NEW YORK – Auctioneers expect a LeBron James trading card to fetch more than 6 million for sale this week.
The “Triple Logoman” card, a single-issue card featuring 18-time NBA All-Star, includes patches taken from the Cleveland Cavaliers, Miami Heat and James Jersey while with the Los Angeles Lakers.
Issued as part of Panini’s 2020-21 “inactive” collection, the card has started a frenzy among collectors, including Canadian rapper Drake, who bought 10 cases of expensive basketball cards in a failed attempt to identify it.
Ken Golden, executive chairman of auctioneer Goldin, told Reuters: “The best comparison I can make for the modern reader is to imagine Willie Onka (and) the chocolate factory, looking for that gold ticket.”
“And then imagine that there was only one gold ticket instead of five.”
– Ken Goldin (@Kengoldin) June 6, 2022
The card was discovered after a year-long search among collectors during a live social media event.
Goldin called it the “holy grail” of the sports collection and believed it could challenge the record for the most expensive sports trading card, topping the $ 6.6 million paid for the Honus Wagner T-206 baseball card in August.
James, a four-time National Basketball Association (NBA) MVP, already holds a lucrative place in the hearts of collectors.
An “extremely rare” signed rookie card for a four-time NBA champion broke the record for the most expensive basketball card sold last year, earning $ 5.2 million.
This was the second-highest amount ever paid for any sports trading card, compared to the 1952 rookie card for baseball great Mickey Mantle.
The “Triple Logoman” card auction opens on Wednesday and closes on June 25.
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